Certificate
in Retail Marketing Management (RMM)
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| Modular
Programme on Retail Marketing Management |
This
programme is designed for the prospective candidates
and the working professionals in the field of
Retailing. Modular structure affords flexibility,
which can be immense advantage to the people already
working in the field A degree in any stream is
advisable. Lower qualifications can also be considered
in case of work experience
A suitable test shall be administered to the candidates
to consider the aptitude. This shall be followed
by an in depth interview.
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: Methodology : -
Such as Interactive lectures, Roleplays, case
studies, situational analysis and games |
Capsule I - 10 weeks
Capsule II - 12 weeks
Placement in Companies - 12 weeks
Capsule III - 12 weeks
Placement in Companies - 12 weeks
Capsule IV - 6 weeks
5 days a week, 2 hours per lecture, 3 lectures
a week.
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Capsule
I |
1.
Individual and Group behavior
2. Marketing Management
3. Indian retailing
4. Retailing concepts and environment
5. Finance in Retailing
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Capsule
II |
1.
Marketing of Services
2. Distribution Management
3. Buyer behavior
4. Channel Management
5. Communication
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Capsule
III |
1.
Retail management
2. Inventory management
3. Category management
4. Selling in retail
5. International Retailing
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Capsule
IV |
1.
Non Store Retailing
2. CRM, data mining & warehousing
3. Merchandising
4. Mall Management
5. Brand management in retailing
6. Finance in Retailing
7. HRM
8. Financial and Quantitative Models
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Certificate
for Retail Marketing shall be awarded after completion
of 3 modules. Diploma shall be awarded on successful
completion of 4 Capsules.
We can also consider transfer of credits after
completion of each capsule.
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